MIX & MASTERING
"Less is more ... or is it?"
Most producers and mixing-engineers take it easy on those effect-sends. But don't get too focused by the "less is more". Every piece of music is different - and should be treated like it. If it sounds great (to you), then go nuts on your compression, reverb, delay or whatever effect you're want to achieve. But keep in mind, that "less is more" when it comes to mastering.
"Mix as you work on the song"
Like everything else in life, or the making of music, it's a matter of personal workflow. I always mix-on-the-go, when producing a new song or remix. By doing that, I get that feeling where the song will bring me - soundwise. For me, it's way easier to adjust those effects later on, to achieve a final mix - ready for mastering.